Prasad brings over 18 years of leadership experience across private banking, wealth management, and asset management. His longest and most impactful tenure was at ICICI Bank, where he built and scaled private banking and wealth management businesses in Ahmedabad and Saurashtra, leading teams, managing P&L, and advising ultra-high-net-worth individuals, family offices, and corporate treasuries. He also held senior leadership responsibilities at IDFC First Bank, where he grew private banking operations in Gujarat.
Earlier in his career, Prasad worked with leading Asset Management Companies including Sundaram AMC and Birla Sun Life AMC, where he specialized in institutional sales, distributor relationships, and driving strong AUM growth. Recognized for his ability to establish new business units from the ground up and mentor high-performing teams, he has earned multiple awards and certifications, including the CISI Wealth & Investment Management credential and several NISM certifications.
At Highcrest, Prasad combines deep market expertise with a client-first approach, offering bespoke financial strategies designed to protect, grow, and preserve wealth with confidence and exclusivity.